Posted by Susie on October 27, 2008
27 Exhibiting Do’s and Don’ts
I have experienced first hand some of the questions that exhibitors ask when they are contemplating their strategy and design of their Trade Show Display and Marketing goals.
Keeping your marketing strategy simple and straight forward will help draw attendee’s into your trade show booth. Teaming up with a local Chicago Trade Show Display
Dealer that will be able to design trade show graphics, enhance your booth layouts for the best functionality and flexibility in exhibit design. Along with a dedicated Trade show service Team, you will be getting a team with experience in the Chicago market that knows the in’s and out’s of Chicago Events and area convention centers.
Be open to creative and new ways of presenting your services. Trade Show attendees see hundreds of exhibits in the course of one day. You need to be unique and engaging for your display to be memorable.
Be realistic. Trade shows are long events. You’re on the floor for anywhere from ten to twelve hours at a go, often several days in a row. This is a lot for any one person to do on their own, and most Nichepreneuers are solo operations. Ask for help. Recruit friends to work the show with you. If nothing else, they can spell you while you grab a quick bite to eat.
This is a biggie - Follow Up! The most important part of any trade show takes place after you leave the building. You see that big pile of leads you’ve gathered? Send them all thank you notes for coming to see you — and follow up with them the most promising prospects quickly. You’ll be glad you did.
Posted by Susie on October 23, 2008
Make Your Show Leads Matter
Here are some tips for managing the leads that you and your staff work so hard to collect. First, we hear from a reader who has a suggestion for capturing more complete information on the visitors to your exhibit.
Have your staff fill out the lead generation card rather than the prospect or customer. This way you are sure to get all of the pertinent information as well as make a personal connection with that lead. It also gives the staff member a better opportunity to find out the exact needs of the prospect.
- Denise Stabler, Future Industries
90% of all sales literature distributed at an event is often thrown out at the trade show, either by sales people or attendees themselves. We bring limited quantities and only use sales literature as conversational visual aides. [You may want to load the literature into a ring binder so that it’s apparent that it is not for deposit into the show tote bag.] Always take the customers name and information and send literature after the show. Only hand out literature as a last resort when customers indicate they prefer to take it at the show.
- Kelly Steinkirchner, Product Mgr, Buffalo Filter
Prompt follow-up can pay big dividends.
Be quick and effective with the leads, not only when you come back from the show, but also when the show is still running!! Don’t wait too long; your prospect can forget you. Be the first who come back to him with all the answers, quotes, literature, that they requested! Make sure they will remember your company …so before the prospects leave the booth, ask them for the best time to call back. Let them know what you will talk about.
- Name withheld by request
Read more about Trade Show Leads and Making them Count
Tradetec Skyline Trade Show Services
Posted by Susie on October 13, 2008
Listening to your clients is a key to your success, this is an interesting piece on keeping your clients as your number one priority.
If you are a salesperson, you have most likely encountered this – the phone call that comes in from an unhappy customer. Not only does it create extra work for you, but it cuts into your selling time. You can and should see this as a tremendous sales opportunity and a chance for you to become a hero. What if they corner you at the next trade show and confront you in front of other the rest of your team, or worse – another perspective client.
Though it may be difficult to not butt-in, just listen and let your customer vent. Listening allows you to determine what they are really angry about. Determine what the customer is really asking for. If upper management needs to be addressed, this gives you an opportunity to set up a meeting and establish a relationship. Read More
Posted by Susie on October 10, 2008
Trade Show Help posted the following in regards to Trade Show Trends
With more high end A/V Equipment for product demonstrations, customized for the particular industry as well as interactive software that will grab the attention of trade show attendee’s and present a variety of solutions to them. Buyers like to be able to see products in action, touching and feeling the equipment to see how it is handled, with table top displays and portable solutions that can be changed from trade show to trade show, you are able to capture your audience with a show specific message.
Designing your trade show booth to focus on your complete process and not just a single piece of equipment can help your booth visitors see an entire process that will best fit their needs.
Some of the features that we have seen incorporated into trade show booths are:
Lead Capture Technology
Cutting Edge Signs & Graphic Displays
Bright Lighting that will spotlight Products/Services
Flat Panel Video Screens
Video Presentations
Wireless Technology
Posted by Susie on October 9, 2008
FREE EXHIBIT BOOTH – One time offer with limited quantities available, reserve your rental exhibit now for your upcoming trade shows.
Tradetec Skyline in Chicago, realizes there is a great potential to reach high quality attendees at trade shows, increasing your lead generation by exhibiting is one of the major reasons that companies should continue exhibiting.
Tradetec Skyline would like to help you get the exposure on the trade show floor, by helping minimizing some of the cost that goes into your trade show marketing. With dedication to customers and quality exhibit solutions Tradetec Skyline is willing to help minimize the cost and concerns when you are trying to make the decision and answer the question – Should I Exhibit at Trade Shows?
Offer valid upon signing up for Tradetec’s Blue Ribbon Service
Promo Details:
- 10′x10′ or 10′x 20′ Tube Ultra Hardware Rental – FREE OF CHARGE* – A $3,500 VALUE
- Choice of inline exhibit designs from 10′x10′ to
10′ x 20′
- Design & Purchase the graphics to be applied to Tube Ultra Hardware
With the concern of fuel prices and economic uncertainty, your trade show marketing strategies may be in flux, any exhibit house can build you an exhibit booth, but what kind of Trade Show Services do they offer? Tradetec Skyline will never let SERVICE get lost in the sales process.
Tradetec Skyline is excited to offer their NEW Blue Ribbon Services. Designed to take the tedious work of show books, booth inventory and exhibit shipping off your hands, leaving you time for more important trade show planning, marketing and event preparation.
For immediate information on the Free Exhibit Booth Program:
Contact Tradetec Skyline via email or phone 630-629-9317