Troy Trice

27 Exhibiting Do’s and Don’ts

I have experienced first hand some of the questions that exhibitors ask when they are contemplating their strategy and design of their Trade Show Display and Marketing goals.

Keeping your marketing strategy simple and straight forward will help draw attendee’s into your trade show booth.  Teaming up with a local Chicago Trade Show Display
Dealer that will be able to design trade show graphics, enhance your booth layouts for the best functionality and flexibility in exhibit design.  Along with a dedicated Trade show service Team, you will be getting a team with experience in the Chicago market that knows the in’s and out’s of Chicago Events and area convention centers.

Be open to creative and new ways of presenting your services. Trade Show attendees see hundreds of exhibits in the course of one day.  You need to be unique and engaging for your display to be memorable.

Be realistic.  Trade shows are long events.  You’re on the floor for anywhere from ten to twelve hours at a go, often several days in a row.  This is a lot for any one person to do on their own, and most Nichepreneuers are solo operations.  Ask for help.  Recruit friends to work the show with you.  If nothing else, they can spell you while you grab a quick bite to eat.

This is a biggie - Follow Up!  The most important part of any trade show takes place after you leave the building.  You see that big pile of leads you’ve gathered? Send them all thank you notes for coming to see you — and follow up with them the most promising prospects quickly.  You’ll be glad you did.