Troy Trice

Trade Show Help posted the following in regards to Trade Show Trends

With more high end A/V Equipment for product demonstrations, customized for the particular industry as well as interactive software that will grab the attention of trade show attendee’s and present a variety of solutions to them.  Buyers like to be able to see products in action, touching and feeling the equipment to see how it is handled, with table top displays and portable solutions that can be changed from trade show to trade show, you are able to capture your audience with a show specific message.

Designing your trade show booth to focus on your complete process and not just a single piece of equipment can help your booth visitors see an entire process that will best fit their needs.

Some of the features that we have seen incorporated into trade show booths are:

Lead Capture Technology
Cutting Edge Signs & Graphic Displays
Bright Lighting that will spotlight Products/Services
Flat Panel Video Screens
Video Presentations
Wireless Technology

Tradetec Skyline Offers Free Trade Show Seminars: Successful Trade Show Marketing Strategies and Design Your Exhibit as a Marketing Tool

Get more leads, sales and ROI from trade shows by attending Tradetec Skyline’s free seminars on Wednesday June 4th 2008.
Successful Trade Show Marketing Strategies Seminar

What you’ll learn at these informative marketing seminars:

• Powerful statistics that help justify your trade show program
• The surprising size and strength of the trade show industry
• Trends driving change in the trade show industry

Additional topics covered at the seminar:

• Setting Measurable Objectives
• Selecting Shows and Spaces that Work
• Exhibit Design — Selective Attraction
• Promoting Your Participation Before / During / After
Staffing the Show

Design Your Exhibit as a Marketing Tool Seminar

• Your trade show booth should be viewed as an investment, not as an expense, whether you have a small or large exhibit.
• Ensure your message actually gets across to your customers and prospects
• Know what elements make your exhibit more productive as a workspace
• Squeeze more out of your exhibiting budget to maximize ROI

You will receive a free Design Your Exhibit as a Marketing Tool Workbook when you attend this seminar!

Who will profit from attending:
Marketing, Sales & Advertising Visionaries, Vice Presidents, Presidents, Owners & CEOs who want more from their trade show investment. Ad Agency Designers, Principals, Creative and Production Managers with clients that exhibit at trade shows.

Please join the Tradetec Team in having a fun and informative day at Tradetec Skyline. Free Lunch and refreshments will be provided.

The Successful Trade Show Marketing Strategies Seminar will be held on Wednesday June 4, 2008 9:30 a.m.- 11:30 a.m. and the Design Your Exhibit as a Marketing Tool Seminar will be Wednesday June 4, 2008 1:30 p.m. – 3:30 p.m.
Tradetec Skyline is located at 1136 N Garfield St. Lombard, IL 60148.

For more information or to reserve a seat, visit the Tradetec Skyline web site at http://www.ttskyline.com/seminars You may also contact Troy Trice by phone at (630) 376-1532.

Tradetec Skyline recently announced the launching of its new trade show tips and tricks blog at www.ChicagoTradeShowDisplays.com Tradetec Displays designed this site to help their visitors that exhibit at conventions, trade shows and expos learn more about what makes a trade show event a successful one.Articles include cost savings tips that will help you stretch your exhibiting budget dollars. By following the fine print on the show service forms from show decorators such as Freeman, Champion and GES you can save up to 30% on your show services costs.

You may learn a few new words you may not have heard of before that are described in detail on the trade show tip blog such as “drayage” also known as material handling, I&D also known as install and dismantle of your trade show exhibits and displays. trade show ROI – return on investment and booth staffing. Crucial exhibiting Information such as booth staffing and body language are also covered.

Although Tradetec Skyline is based close to Chicago Illinois, exhibitors from all over the world should be able to benefit from the wealth of knowledge on their trade show tip blog.

Casey Fitzner, Venue-marketing specialist and one of the authors of Tradetec’s trade show tip blog says she likes to write about the challenges new marketing managers have when exhibiting at trade shows. The Wordpress blog format allows us to share our expertise in a quick and easy format and can easily link back to our main site at www.ttskyline.com.

Since it’s founding in 1999, Tradetec Skyline Chicago has become the third largest Skyline Displays Distributor and Designer company in the world, they providing a full range of trade show services from award winning exhibit and graphic design to trade show program management featuring ExhibitForce event management software. Tradetec Skyline provides global turn-key trade show solutions through their alliance with the network of 144 Skyline offices around the world.