Tradetec Skyline Offers Free Trade Show Seminars: Successful Trade Show Marketing Strategies and Design Your Exhibit as a Marketing Tool

Get more leads, sales and ROI from trade shows by attending Tradetec Skyline’s free seminars on Wednesday June 4th 2008.
Successful Trade Show Marketing Strategies Seminar

What you’ll learn at these informative marketing seminars:

• Powerful statistics that help justify your trade show program
• The surprising size and strength of the trade show industry
• Trends driving change in the trade show industry

Additional topics covered at the seminar:

• Setting Measurable Objectives
• Selecting Shows and Spaces that Work
• Exhibit Design — Selective Attraction
• Promoting Your Participation Before / During / After
Staffing the Show

Design Your Exhibit as a Marketing Tool Seminar

• Your trade show booth should be viewed as an investment, not as an expense, whether you have a small or large exhibit.
• Ensure your message actually gets across to your customers and prospects
• Know what elements make your exhibit more productive as a workspace
• Squeeze more out of your exhibiting budget to maximize ROI

You will receive a free Design Your Exhibit as a Marketing Tool Workbook when you attend this seminar!

Who will profit from attending:
Marketing, Sales & Advertising Visionaries, Vice Presidents, Presidents, Owners & CEOs who want more from their trade show investment. Ad Agency Designers, Principals, Creative and Production Managers with clients that exhibit at trade shows.

Please join the Tradetec Team in having a fun and informative day at Tradetec Skyline. Free Lunch and refreshments will be provided.

The Successful Trade Show Marketing Strategies Seminar will be held on Wednesday June 4, 2008 9:30 a.m.- 11:30 a.m. and the Design Your Exhibit as a Marketing Tool Seminar will be Wednesday June 4, 2008 1:30 p.m. - 3:30 p.m.
Tradetec Skyline is located at 1136 N Garfield St. Lombard, IL 60148.

For more information or to reserve a seat, visit the Tradetec Skyline web site at http://www.ttskyline.com/seminars You may also contact Troy Trice by phone at (630) 376-1532.

You may learn a few new words you may not have heard of before that are described in detail on the trade show tip blog such as “drayage” also known as material handling, I&D also known as install and dismantle of your trade show exhibits and displays. trade show ROI – return on investment and booth staffing. Crucial exhibiting Information such as booth staffing and body language are also covered.

Although Tradetec Skyline is based close to Chicago Illinois, exhibitors from all over the world should be able to benefit from the wealth of knowledge on their trade show tip blog.

Casey Fitzner, Venue-marketing specialist and one of the authors of Tradetec’s trade show tip blog says she likes to write about the challenges new marketing managers have when exhibiting at trade shows. The Wordpress blog format allows us to share our expertise in a quick and easy format and can easily link back to our main site at www.ttskyline.com.

Since it’s founding in 1999, Tradetec Skyline Chicago has become the third largest Skyline Displays Distributor and Designer company in the world, they providing a full range of trade show services from award winning exhibit and graphic design to trade show program management featuring ExhibitForce event management software. Tradetec Skyline provides global turn-key trade show solutions through their alliance with the network of 144 Skyline offices around the world.

Many small businesses are good at pursuing a relationship with customers, but they aren’t as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps you weather the storms of increasing competition. For example, your competitor may drop its price, but your customers will remain loyal to you. Furthermore, small businesses have a “leg up” over large competitors because they’re more flexible and personalized to the individual customer.Many entrepreneurs assume branding is expensive. But reinforcing your brand doesn’t need to cost a lot. Here are 10 easy, inexpensive ways you can boost your brand:

1. Create an affiliate program. A good affiliate network allows you to grow your e-business efficiently and affordably, channeling additional traffic to your site without the expense of pay-per-click advertising. Provide your affiliates with links and ads that carry your branding message.

2. Start or contribute to a blog. Look for a highly trafficked and searched blog in your industry, then write and post relevant articles about your business. Let your personality shine through in the tone of your writing.

3. Print your logo on labels or stickers and place them on all communication with customers. Stickers appeal to our tactile nature and add interest to just about anything. They don’t need to be fancy, but they should feature your logo and colors.

4. Attach your tagline to your e-mail signature. If you don’t already have a tagline or motto that communicates a key difference between you and your competition, create one and consider trademarking it.

5. Print your logo on an inexpensive premium like a hat or golf ball. The more memorable the item, the better. Distribute your premium on every sales call, to customers, prospects and even suppliers. Buy in bulk to reduce costs.

6. Start an e-mail newsletter for your customers and prospects. Include your own articles and link to other pieces related to your industry. This is a great way to keep your brand in front of customers and prospects regularly.

7. Offer your expertise to local or industry media publications that are read by your target customers. Make yourself available as a source for upcoming stories related to your business. Or, write an article and pitch it to target publications.

8. Visit your clients around holidays (or minor holidays like Groundhog’s Day), leaving them a holiday-themed surprise with your logo on it. Use the stickers you print (see No. 3) to customize the treats you choose. This one takes some creativity, but a little candy can go a surprisingly long way.

9. Follow up with customers to thank them for their business and get feedback on your product or service. Call, e-mail or visit current customers as often as time permits.

10. Ensure that all your promotional materials match one another graphically. At the very least, your business cards, stationery, signage, packaging, brochures and website should all feature your name, logo and tagline consistently.